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Blades continue the energy with Monster

11 September 2020

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Sheffield United Football Club is delighted to announce an extended global partnership with Monster Energy for the forthcoming 2020/21 Premier League season.

Monster Energy will be the Club's energy drinks partner for the 2020/21 campaign, with branding visible throughout the stadium on matchdays and for the entire Premier League season.

A global brand with a huge following, Monster have sponsored world class athletes, sporting events, music artists, music tours and festivals since their inception in 2002, and the partnership will help both parties enhance their profile internationally.

Monster Energy's presence will also be in full force at each of United's home games with perimeter LED boards at Bramall Lane throughout the partnership.

United's head of commercial Paul Reeves said "Monster share our commitment to innovative marketing and have become a globally successful brand through this approach. We look forward to continuing this collaborative partnership with our official energy drinks partner. It's great to be able to retain them within our growing portfolio of commercial partners."

Monster Energy's SVP marketing EMEA, Jon Tuck commented; "Seeing the pride and passion of Sheffield United players and fans alike last season, we are deeply excited about continuing this partnership with the club and everyone connected with it. Monster Energy's aim will be to enhance fans' experiences as they show their support to their club."

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