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United shirt sales give Prince's Trust a welcome boost

16 March 2020

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Utilita, the Smart Pay-As-You-Go energy provider and Sheffield United Football Club's (SUFC) Official Energy Partner has raised £6,464 for The Prince's Trust, by pledging a £1 donation for every junior shirt sold between July to December 2019.

To celebrate the third successive season supporting the football club, Utilita donated £1 to The Prince's Trust for every junior SUFC shirt sold at the Bramall Lane store and the new SUFC retail outlet in Meadowhall Shopping Centre, and will continue to do so until the end of May 2020.

As the football club's Official Energy Partner, Utilita proudly displays its logo on all first team shorts, polo wear, and the club's junior shirts.

Working with 20+ professional clubs including Rangers, Southampton, Crystal Palace & the Blades, The Prince's Trust partnership helps young people develop their confidence, motivation and team working skills. It also helps them gain new qualifications that have helped three in four young people in jobs, education or training.


Michael Langley, Operations Executive Sheffield City Region (Yorkshire & The Humber), from The Prince's Trust, said:

"Utilita's donation to The Prince's Trust through their sponsorship of Sheffield United's junior kits is a perfect example of our shared goal of raising the aspiration of young people in Sheffield and building their confidence through sport, courses with the Prince's Trust and through linking them to careers across South Yorkshire.

"I'm looking forward to continuing to work with Utilita and the club to see how we can continue to offer support to young people in the region."


Bill Bullen, CEO of Utilita comments on the importance of the medium of football in its mission to help every UK household reduce their energy wastage:

"The Prince's Trust carries out some really fantastic work in Sheffield, so it's an honour to support the charity through our £1 donation on every junior Sheffield United shirt sale.

"Football is such a powerful medium that can help the world around us in a variety of ways. This year we have started to utilise match days to educate fans on how they can reduce their household's energy wastage. It's not what you'd expect to learn at a football match, but our custom-built Energy High 5 Challenge experience attracts thousands of fans to kick a ball at the five things they can do to reduce their households' energy wastage by £163 a year. It's really simple, but very effective - fans love it, and it's great for their pockets, and the planet!"


About Utilita Energy

Founded in 2003, Utilita is the UK's leading Smart PAYG energy company today, specialising in innovative technology that puts its customers in better control of their energy usage than ever before.

After installing a free Smart Meter in the customer's home or garage, each customer is given a small In-Home Display (IHD), which shows in real-time what energy their home is using in pounds and pence. The free 'MyUtilita' app also provides energy usage data as well as other features such as 'instant top-ups' and 'power up' which is a small interest-free loan, which comes in handy when payday is just around the corner.

Utilita has more than quadrupled in size since 2015 from 180,000 to around 800,000 households and businesses across the UK.


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