The new web/app project which has been underway for the past 12 months, is aimed at driving forward the club’s digital strategy. Sheffield United Head of Marketing Emma Kirk said, “This has been a really exciting project to work on, we went through a lengthy tender process meeting with various suppliers and developers.

“We decided on Urban Zoo as we felt that the platform not only provided us with key solutions for our content deliverables, but the team at Urban Zoo also showed great willingness and enthusiasm to keep progressing the platform on, which for us is really important in terms of future-proofing ourselves and being able to continually offer our supporters greater access to all the latest club news and content 24/7 to any device.”

Urban Zoo’s CTO James Campbell responded “It’s been a privilege to work with such a digitally forward-thinking club as Sheffield United. The team there have been clear from the start how they want the very best in fan engagement and have already started to share ideas on additional functionality that will benefit our Gamechanger platform. Our team have considered the wide variety of channels SUFC use and have worked hard to capitalise on these within the new website and apps”.

Sheffield United partner with Urban Zoo on new website and app