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Club News

Blades impress off the field

3 March 2020

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Sheffield United are riding high in the Premier League, both on and off the field.

The Blades have been placed in seventh spot in a 'Matchday Fan Experience Survey' that has been conducted on behalf of the Premier League and completed by almost 3,000 Blades fans and nearly 40,000 supporters across all clubs.

The research that has been conducted between October 2019 and January 2020, has highlighted that 100% of United supporters feeling positive about the club and 97% having warmth towards the Blades, compared to an average of just 44% across the other 19 top-flight clubs, with 90% in agreement United are well run.

The club are in the top three for overall matchday experience, match atmosphere and stadium announcements, whilst also being mid-table or above for the matchday programme, WiFi, phone signal and welcoming atmosphere.

The Blades scored 76.7 out of 100 overall, 5% above the league average of 71.5. Based out of five, the club scored a maximum on positivity, 4.8 on match atmosphere, 4.6 for the overall matchday experience and 4.2 towards stadium announcements.

Also highlighted in the survey was that the majority of those who visit with children described Bramall Lane as a 'child-friendly environment' (81%), compared to the divisional average of 69%.

Blades fans were more than 80% positive to club employers, including ticket office assistants, stewards and search staff. Supporters were also very positive, more so than many fans of other clubs, when it came to the ethos and traditions of United, in addition to fan engagement, scoring 95% and 90% respectively in those aforementioned areas over 20% up on rival clubs.

www.sufc.co.uk received some excellent feedback, with 77% positive about the club's website and 67% happy with how the Blades communicate with fans via social media.

Community initiatives received plenty of praise too, with 81% of the opinion the club already makes a significant contribution to the local community, with the vast majority believing this is an important part of the culture and philosophy of Sheffield United.

Operations Director Dave McCarthy remarked: "We are happy with the results, for what is our first season back in the Premier League, and we need to be proud of it, but as a club we won't rest on our laurels.

"All club staff work extremely hard to deliver the best possible matchday experience and so the results of the survey are a reward for their endeavours. We realise there are areas that we need to work on and as such, we will take on board all feedback contained in this survey."


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