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Blades to partner with Monster Energy

2 October 2019

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Sheffield United Football Club is delighted to announce an exciting partnership with Monster Energy to further enhance the matchday experience for supporters visiting Bramall Lane.

Monster Energy will be the Football Club's energy drinks partner for the 2019/20 campaign, with branding visible throughout the stadium on matchdays and for the entire 2019/20 Premier League season.

A global brand with a huge following, Monster have sponsored world class athletes, sporting events, music artists, music tours and festivals since their inception in 2002, and the partnership will help both parties enhance their profile internationally.

Fans will also experience Monster Energy's presence at each of Sheffield United's home games with perimeter LED boards at Bramall Lane throughout the partnership.

Sheffield United FC Head of Commercial Paul Reeves said "Monster is a successful global brand and one that we are looking forward to partner with. They work across a multitude of sports and have this season significantly grown their presence across Premier League football. It's another positive step for our Club in growing our portfolio of blue chip commercial partners."

Monster Energy's SVP Marketing EMEA, Jon Tuck commented; "Watching on to see the pride and passion of Sheffield United players and fans alike already this season, we are deeply excited about partnering with the club and everyone connected with it. Monster Energy's aim will be to enhance fans' experiences as they show their support to their club."

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