Sheffield United are now on TikTok, the leading destination for short-form mobile video.
Fans will be able to enjoy behind the scenes footage, entertaining moments, stand out skills and player celebrations from the new account, @sheffieldunited.
The club will use the app to reach and engage with new audiences around the world, with exclusive, platform-specific content shared on the channel.
Emma Kirk, Head of Marketing at Sheffield United, said: "As a club we are always looking for innovative and creative ways to engage with our supporters.
"Our promotion to the Premier League has seen an unprecedented rise in the desire for club content, as such; we are delighted to launch the official Sheffield United TikTok channel.
"We see TikTok as a great opportunity to communicate with a younger audience with engaging content, with the hope to harness life-long supporters."
Daniel Coltman-Evans, creator and partnership manager at TikTok, said: "We're delighted to bring Sheffield United to TikTok, it's great to work with a team who are dedicated in creating unique content for their ever growing fan base.
"With TikTok's platform, we believe fans will be able to enjoy this content in a fun, authentic and engaging way."
TikTok is available to download on iOS and android. Simply download the app, search 'sheffieldunited' and hit follow.