Sheffield United today (Monday 24th June) unveiled the largest-ever commercial transaction in the club's history.
The Australian headquartered global multi-asset broker, USG, has agreed a three-year term Premier League principal partnership with the Blades to become front of shirt and sleeve sponsor. It is a significant financial boost recognising United's place at the highest level of the English game which has a global audience of over three billion through television, online and social media.
Confirmation of the partnership came at a high-profile media conference at Bramall Lane, attended by representatives of USG, United's co-owner Kevin McCabe, manager Chris Wilder and captain Billy Sharp.
A number of key business representatives from the Sheffield City Region heard details of the transformational sponsorship, recognising that United are Yorkshire's only Premier League team.
United's CEO, Stephen Bettis, said: "We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come both on and off the pitch"
USG is a multi-award winning, FX & CFD broker, enabling clients worldwide to trade currency pairs, indices and commodities in premium trading conditions. Headquartered in Sydney, Australia, USGFX is regulated by the Australian Securities and Investment Commission (ASIC).
USG Chief Executive, Shay Zakhaim, said: "We are honoured to have a partnership with a club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the club's story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace."
USG has recently been crowned Best APAC Region Broker - 2019 by ADVFN International Financial Awards and Best Execution Broker - 2019 Australia by The European Global Business Awards.
ADVFN, which is among one of the largest and most respected financial market websites in the UK and the world, recognised USG as the finest broker in the Asia-Pacific region.