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Ticket News

United Cashback Initiative

29 July 2019

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Sheffield United are excited to announce that we will once again be running our United Cashback Initiative for the forthcoming 2019/20 Premier League season. Our United Cashback Initiative, provides local football clubs, schools and community groups with the opportunity to raise funds for their organisation, all whilst coming down to Bramall Lane and watching Chris Wilder's team in action.

As part of our United Cashback Initiative, your organisation will be provided with discounted tickets, where you will also receive 25% cashback on all the tickets that you sell! Your organisation can then use these funds on anything you wish, from pitch fees to kits and training equipment to referee fees, or maybe even end of season presentation evenings - the choice is yours!

Not only does our United Cashback Initiative help you raise funds for your club, school or community group, but your organisation will be given their own write up and photo in our matchday programme, your team name and logo displayed on the big screen, and a shout out pre-match and at half-time via our stadium announcer.

If that still wasn't enough to get you excited, your organisation may also get the opportunity to participate in a number of our matchday activities including:

  • Involvement in our pre-match flag waving and guard of honour during the players entrance to the pitch for up to 20 children.
  • Involvement in our half-time entertainment including; relay races, football freestyle competitions, penalty shootouts and 5-a-sides.
  • A half-time walk around the pitch.

To be part of our UCI and start raising funds for your club is easy:

  • Select a game from the 19 available home fixtures that your organisation would like to be a part of.
  • Register your interest with our Fan Engagement Lead Jon Helliwell, at or call him on 0781 130 4005.
  • Once your booking is confirmed, offer your discounted matchday tickets to your players/school children, their families and coaches (only £20 for adults and £15 for under 18's).
  • Collect your order and payment details and get back in touch. You can then either have your tickets delivered to your organisation or collect them from Bramall Lane.
  • Once you've received your tickets, we will then be in touch to organise any matchday activities that may be available to you from flag waving to half-time relays.
  • Following the game, 25% of the money you raised will be paid back to your organisation to use however you wish.

It really is that simple!

For more information on any of our matchday family activities including our United Cashback Initiative, contact our Fan Engagement Lead Jon Helliwell, at or call him on 0781 130 4005.

Terms and Conditions

All match offers are subject to availability.

Inappropriate use of the scheme or ticket sales, will be seen as a serious matter by Sheffield United Football Club and will be dealt with accordingly. Organisations are not permitted to advertise tickets on social media. Should an organisation do this, their UCI offer will be immediately withdrawn.

Tickets are exclusively available for members of their organisation including players, parents and coaches and must not be sold to anyone outside of their organisation.

Bookings are based on a minimum number of 70 attendees and a maximum number of 100. Unless otherwise stated by our Families & Juniors Coordinator.

Any additional group bookings are at the discretion of Sheffield United Football Club. Please speak to our Fan Experience Manager for further details.

One adult is required to attend for every seven under 18's.

Once payment for tickets has been made, no refunds will be available.

The dates and times of the fixtures on offer are correct at time of advertisement. Every effort will be made to give as much notice as possible for any changes, which will be available to see at

The Club reserves the right to choose if a group is eligible for this offer.

The Club shall not have any liability to anyone attending Bramall Lane in conjunction with these ticket offers.

Nothing in these terms and conditions shall constitute or imply guarantee of entitlement to a ticket, seat or access to any area of the stadium.

All tickets will be seated in the SUFC home area; therefore, support should not be shown to the opposing team in any form, including and wearing of away colours or verbal support. Any visible or vocal support offered to the opposing team may result in the group being requested to leave the stadium at the request of the stewards. All attendees must comply with the Club's ground regulations which are on display adjacent to the turnstile entrances.

Tickets will be provided to each organisation in a block of adults and a block of children, all sat together. It will be the responsibility of the lead organizer to ensure tickets are distributed accordingly and the group is sat in the correct area.

We recommend that parental permission is obtained from parents/guardians for children to be involved in matchday activities prior to booking.

Organisations are eligible to apply more than once throughout the year. However, preference will be given to those applying for the first time.

Activities are not guaranteed and are subject to availability. This will be confirmed during the booking process with our Families & Juniors Coordinator.

Full payment for tickets to be received by the club at least 14 days prior to the selected fixture. All tickets will be released and ready for collection at least 7 days prior to kick off.

All tickets will be provided to the lead organiser, and it will be their responsibility to ensure all members of their organisation receive their tickets.

All cashback will be subject to VAT reductions.

Our Matchday Fan Engagement is in association with..

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