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Blades launch 2019/20 Premier League kit

1 July 2019

Sponsored by

Sheffield United is delighted to unveil the new home and away shirt for the 2019/20 Premier League season.

In collaboration with the club technical partner adidas, the signature red and white home shirt is now available for pre order with the away kit available to buy in-store and online from Wednesday 24th July.

As part of the launch, the Blades teamed up with local artists Toddla T (BBC Radio 1) and COCO on a unique track. Childhood Blade Toddla and Sheffielder Coco penned the track which pays homage to being a Sheffield United supporter and looks back at last season's incredible rise to the Premier League. The track UTB Freestyle is available to stream on all streaming platforms including Spotify and Apple Music -


Blades fans are asked to note that the kits are initially available for pre-order from the superstore's website. This is due to a substantial renovation that is taking place in the Blades Superstore, which will be closed from Saturday 6th July, with an official re-opening on Wednesday 17th July. Subject to availability, kits will be on sale in store from the re-opening date.

The renovation supported by the club and adidas will see the Superstore get a fresh new look for our first season back in the Premier League. Additional printing stations along with a new store layout is planned to enhance fans shopping experience.

Last month the club announced USG as the new principal partner in a record-breaking sponsorship deal. The Blades are expected to debut their 2019/20 red and white home kit during their pre-season fixture in Portugal against Le Liga side Real Betis.

Supporters wishing to buy junior sizes of either the home or away kits should note that long-standing sponsor Utilita will replace USG as front of shirt sponsor. Utilita continue their support of the club with this junior front of shirt sponsorship deal.

Utilita is a prominent sponsor of junior shirts throughout football, this is in support of their commitment to youth and grassroots development. As part of the sponsorship, Utilita are committed to donating £1 per junior shirt sold to the notable charity The Prince's Trust.

New partner USG is a multi-award winning, FX & CFD broker, enabling clients worldwide to trade currency pairs, indices and commodities in premium trading conditions. As their market is aimed at over 18s, they are in full support of their logo being replaced by Utilita for junior shirts.

The Sheffield United 2019/20 home kit is now available to pre order online.
Click here to order.

Key dates

6th July
Training wear available to order online

17th July
Blades Superstore re-opening, all home shirts including mini kits available in store.

24th July
Away kit available to buy.

1st August
Goalkeeper kit available to buy.

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