United are delighted to confirm the club are marking our return to the top flight with a bumper 100 page edition of UTB, the official matchday programme, for every Premier League fixture.
Starting with this Sunday's game against Crystal Palace, UTB will be packed full of exclusive content as the Blades begin life in the Premier League at Bramall Lane for the first time since 2007.
Priced at £3.50, a first price increase in 15 years, the new edition includes bumper features, a host of interviews and several new features for the new season.
This week UTB sit down with the returning Phil Jagielka to discuss his current and previous stints in S2, whilst we also find out which players looked after him during his early days in the first team.
Billy Sharp becomes the first man up to pick his One2Eleven of players he has played with in a brand-new feature, whilst new signing Ben Osborn talks us through his football influences in another new article.
We go behind the scenes at Bramall Lane to see the early stages onwards of the £5m revamp which will be completed in time for Sunday's game.
UTB also welcomes a new contribution from local artist Nick Bianco, who will send through some of his fine work, whilst also explaining the process behind his unique take on the Blades.
All this plus regular contributions from the boss Chris Wilder and Blades Sheffield Star award winning reporter Danny Hall - and much more.
The club are also producing a commemorative cover for each game reflecting the opposition for the day.
Senior communications officer Kevin Cookson said: "We felt our presence in the Premier League warranted an increase to 100 pages and we feel £3.50 reflects a good price for a programme which will be packed full of exclusive content. We have worked hard to produce a product befitting of our current status, and we're sure this will be warmly received by our fan base."
United are currently selling subscriptions to UTB which will ensure a copy delivered to your door on the morning of every game. Priced at £99 for a season to a UK address; £149 to an EU address or £199 to anywhere else and all can be ordered through our design partners Ignition Sports Media at ignitionsportsmedia.com