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Club News

Signed Merchandise Policy

1 August 2019

Sheffield United Football Club will not accept requests or responsibility for the signing of any Club or Club related merchandise, though may on occasion provide a signed piece of merchandise to raise funds for charity, but this will only be if the fundraising event is benefit one of our five nominated charities (The Sheffield Children's Hospital, Weston Park Hospital, St Luke's Hospice, Bluebell Wood Children's Hospice, Cash for Kids and Cavendish Cancer Care), or via a contractual agreement with club sponsors or partners.

We, therefore, will not agree to get signed any purchased merchandise from our Superstore or any retail or commercial sources related to Sheffield United Football Club and those asking will be politely refused in line with this policy.

Click here for our Charities Policy

Supporters are advised that no merchandise should be left at Main Reception at Bramall Lane or brought to The Steelphalt Academy at Shirecliffe for signing.

Over the course of a season, Sheffield United Football Club may periodically organise 'Meet the Player' events that are structured and allow our supporters to have items signed by the squad and management members present. Please note that the maximum number of items permitted per individual is two, to ensure that all have a fair opportunity to get items signed.

We would politely request that no fan asks a player for their shirt, boots or any other item of clothing or equipment at any time. A limited number of shirts are pre-allocated to the playing squad and such, requests for them to hand over their shirts can make it awkward for players.

Player named shirts supplied for all charity and commercially obligated requests will be signed by the player concerned and numbered/ branded accordingly. This shirt will carry an official authenticity certificate stating when the shirt was signed with a verification moniker from either the Club Engagement Officer or the Player Liaison Officer.

If an item is wanted for a special occasion a request can be made in writing to info@sufc.co.uk at least one month ahead of the event. A greeting card, team poster or shirt can be purchased with a request for it to be signed by an individual player of their choice. A charge will be made for this to cover the cost of the item and any postage and all funds will be donated to Sheffield United's charity fund.


The cost for items are as follows:

  • Greeting card - £50 + the cost of the card and any postage
  • Team Poster - £100 + the cost of the poster and any postage
  • Home/away shirt (depending on availability) - £200 + the price of the shirt and any postage


If a shirt is purchased, then it will be accompanied by a certificate of authenticity ensuring that only officially approved items are leaving Sheffield United.

It is appreciated that, from time to time, exceptional circumstances may occur. In such instances the approval for such items must be gained from the Club Engagement Manger John Garrett on john.garrett@sufc.co.uk

Individuals approaching individual members of staff need to be aware that all staff have been advised to politely refuse any request in the first instance and adhere to this Signed Merchandise Policy.

The practice of obtaining any autographed merchandise for personal or commercial gain on Club premises (including the Club's car parks and around the Players Entrance and Main Reception) is strictly forbidden at all times.

The Club monitors all areas via security and also advanced CCTV systems and any persons found obtaining autographs and signed memorabilia for personal or commercial gain will be escorted immediately from Club premises and action will be taken to ban them from attending any SUFC property.

The Club will also take immediate action on any unauthorised replication of its registered branding or any reproduction of Club licensed images.

The Policy is part of the Club Charter.


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