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Blades celebrate International Women's Day

8 March 2018

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Thursday 8th March 2018 celebrates the annual International Women's Day, and here at Sheffield United we are championing the women who work within or in association with our great club.

Both on and off the pitch female presence within the game of football is growing, right across the club we have a wealth of women working within our team to keep this club great!

Here's what some of our female staff members had to say about working at Sheffield United.


Carla Ward, First Team Ladies Manager

What is your role at Sheffield United Football Club?
I am the Ladies First Team Manager, this is an exciting time to be in my role. The women's game is going from strength to strength and the support from the Sheffield United Football Club and its supporters for the Ladies team is fantastic. Our players are so committed and proud to wear the Sheffield United badge, we are hoping that the profile of the team this year will grow massively.

How long have you worked at the club?
I've been with Sheffield United for six months. Although, only a short time at Sheffield United, I've been playing and involved with football for 28 years. During that time, I spent 10 years playing in the WSL (The FA Women's Super League). Football is a big passion of mine and it is a real honour to be the manager of the Ladies First Team.

What do you enjoy most about working in football?
The love for the game, I started playing at just five years old and swapped a Barbie doll for a football... since then, I've never looked back!

As a woman working in football, what would you advise to other women looking to get involved in the industry?
It's absolutely worth pursuing a career in football, It is no longer 'a man's game' or run by men. The industry now has a large female presence and therefore anyone with a love for the game should definitely consider a career in football.


Catherine Frost - Head of HR

What is your role at Sheffield United Football Club?
I lead the club's HR, payroll and training team. I provide the club with expert guidance across a wide range of issues from legal compliance to HR strategy and employee relations. My team also deliver pay for approximately 800 staff across the club and three linked client businesses. In training we provide a range of in-house and externally sourced courses as well as having approximately 40 learners in the workplace at any one time. Currently we are working on a programme of work to enhance the understanding of people issues across the club together with the launch of a new suite of revised policies and procedures and a new employee handbooks. Teaming this work with a range of targeted training and development during the year, our people are delivering our business mission with stronger skill sets and improved communications.

How long have you worked at the club?
I joined about 18 months ago having worked at a similar level in both the public and private sector. That diversity of experience has been an excellent grounding for working in the football industry.

What do you enjoy most about working in football?
Above all, I love the passion of the people who work in football! Whether coaching or looking after our supporters, everyone has an enthusiasm for the industry and the club. The club is a living entity with a tremendous history, carrying the hopes and dreams of thousands, and this means there is never an ordinary day at the office.

As a woman working in football, what would you advise to other women looking to get involved in the industry?
Go for it! If you are passionate, knowledgeable, qualified in your field and ready to give 100% commitment to what you do, then you will find a place in football. Being flexible and adaptable to change is key with many unforeseen scenarios presenting themselves on a weekly basis! Just like the game, it is both eventful and unpredictable which makes it an exciting place to work. I am also proud to be a member of the senior management team for off-the-field activities. Football is still seen as being male dominated but this is, in my opinion, because many women assume - quite wrongly - that there aren't many roles for them and don't apply. The truth is that only first team roles are gender mandatory and Sheffield United, like any other employer, looks fairly and impartially at everyone who wants to join us regardless of gender, or any other characteristic. There are exceptional women working in football right now and you could be working alongside us.


Sue Beeley, Training and Development Manager

What is your role at Sheffield United Football Club?
Training and Development Manager which includes being safeguarding and inclusion lead. I am also Player Liaison Officer, this includes liaising with the players and managers to ensure all their training and commitments are diarised.

How long have you worked at the Club?
I have been here since 2007, throughout my 11 years at the club I have worked across many of the departments which has given me a great understand of the club as a whole and what makes it such a great place to work.

What do you enjoy most about working in football?
Working with so many different people and every day is different.

As a woman working in football, what would you advise to other women looking to get involved in the industry?
Work hard and do things to the best of your ability, it's the same as in any industry really and as the women's game in itself is attracting more media attention, this should promote the industry as a whole as a viable career path for women.


Lisa Crossland, Head of Retail

What is your role at Sheffield United Football Club?
My role is Head of Retail, I look after all the club merchandise, including the replica kit buying and the products. It's a really exciting role, especially with regards to the kit; as such as integral part of the club and the supporters, it's great to be involved with something so iconic within the club.

How long have you worked at the club?
I have worked a Bramall Lane for 10 years now and I have been head of retail for seven.

What do you enjoy most about working in football?
I love my role as every day is different, I also work with a great team of staff.

As a woman working in football, what would you advise to other women looking to get involved in the industry?
We have a great team here at Sheffield United, if you enjoy working as part of a team, a career in football is a great one to consider. Every day is different and it's great to be a part of the passion shared by both our supporters and staff for the club.


Interested in hearing more about Women in Football. Secure your ticket for the Women in Football event taking place at Bramall Lane Wednesday 21st March, Visit womeninfootball.co.uk/events for more details.


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