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Perimeter Advertising

1 June 2018

Perimeter advertising is a proven and incredibly cost effective way of promoting your brand to the 600,000 strong, captive audience passing through the Bramall Lane turnstiles seasonally. Perimeter board advertising also allows you to communicate directly to the millions watching on television both in the UK and internationally.

Bramall Lane offers numerous high profile perimeter board positions and sizes for maximum TV exposure and secondary sites in prime positions. The Club also have non-TV sites which are seen by up to 20,000 supporters each match and non-match day events which take place all year round.

With LED being one of the most eye-catching ways of advertising, you can now advertise your business brand on the new TV facing LED boards, coupled with the increased TV coverage of the Sky Bet Championship, our LED boards will not only reach the local audience within the stadium but also provides your brand with national and international exposure on TV highlights.

LED advert slots are split into 30 second blocks, a minimum of one minute LED advert space will see your advert played once in the first-half and once in the second-half.

Special rates will also apply for Cup fixtures, please contact the commercial team to discuss further.


Pre-Match LED Full Wrap (1 minute) £1,000 + VAT
In-Game LED Full Wrap (1 minute) £3,500 + VAT
Half-Time LED Full Wrap (1 minute) £1,500 + VAT
Immediate Pitchside Board (non TV) £2,250 + VAT
Secondary TV Board £2,350 + VAT
Crowd Facing Board £1,500 + VAT

If you have any queries, require any further information or would like to book any packages please do not hesitate to contact the Commercial Department on 0114 253 7200 or email


Contact the Commercial Team

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