Chris Wilder insists he is not bothered about the hype that comes with the Blades being top of the Sky Bet Championship table.
Speaking ahead of Tuesday's clash at QPR, Wilder remarked: "I'm not interested in recognition or plaudits, I've not got an ego and we work hard as a staff and as a group.
"If you are consistently winning games of football then obviously people are going to be saying nice things about you and your team and if you lose then they don't.
"It's a mad world of football we live in, but it's never going to be about me, it's about our club improving and moving forward by winning football matches and I'm delighted that we're exceeding expectation."
On the challenge that awaits at Loftus Road, Wilder knows first-hand the threat that Ian Holloway's R's will pose.
He added: "It will be a tough game, I went down to watch QPR and Wolves on Saturday and it was a good contest with two committed sides.
"Everyone talks about Wolves, but QPR were full value for the victory and their manager is an outstanding one who has managed 300 games for the club and plenty more at this level and above.
"Ian is a committed person and a really good guy and they will be wanting to turn us over like they did Wolves."