Representatives of kit partner adidas visited the Blades Superstore this week and enlisted the help of club staff to hand over 100 mini kits to local charity Hallam FM's Mission Christmas.
Hallam FM's 'Cash for Kids' works with thousands of grassroot organisations across the region who support disadvantaged children (0-18 years). Mission Christmas works closely with social workers, headteachers and the emergency services who will nominate families in crisis to be supported by the appeal.
In advance of the launch (and throughout the campaign) organisations nominate the children they support, highlighting their age, gender and any special needs. Cash for Kids therefore knows how many children Mission Christmas is hoping to support and what age groups may be struggling for gifts throughout the appeal.
As in previous years, Bramall Lane is a drop off point for gifts with fans able to pass on any toys or gifts via the Blades Superstore on match day or non-match days during office hours.
Sam Woods of adidas was on hand to present Mission Christmas' Allan Ogle with the kits that will be distributed to youngsters in the region, meaning they will have a brand new Blades kit to wear on Christmas morning.
James Osborne, director of clubs and dederations at adidas UK commented: "We're pleased to support our partner Sheffield United FC with this great cause and all their efforts across the festive period."
Allan Ogle, charity manager for Cash for Kids, said: "We absolutely thrilled by this incredibly generous donation by adidas and Sheffield United Football Club. This will help so many local children that are at risk of not receiving a visit from Santa this year. Thank you so much."
In addition, mini kits were also handed over to the club to be taken by the first team players when they visit our nominated charities Bluebell Wood Children's Hospice, the Sheffield Children's Hospital and Paces, on their annual visit next month.