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Blades set to fill up the senses of Kop Fans

20 November 2017

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Sheffield United is delighted to announce a new beer to its match day pumps that truly is a name as synonymous with the club, its culture and most famous battle cry from the terraces of Bramall Lane.

From the Fulham home game, Blades who are watching the game on the famous Kennedys Kop will be able to enjoy a pint of the fabled "Magnet" beer from our concessions before the match and at half time.

Brewed by John Smith's in Tadcaster, the premium beer has been lauded by Blades fans in our legendary "Annie's song" match day anthem. The famous Magnet brand first appeared in 1908 when the Blades were a permanent force in the top flight of the English game.

Blades Catering General Manager, Greg Smith, commented: "Working with our pouring rights partners Heineken we have agreed to trial the old favourite on one of our famous stands to see how sales go, if it becomes a favourite once again, we will look to make the beer available across the stadium."

Heineken's Regional Sales Director, Duncan Barlow, added: "This was the perfect beer to bring to Bramall Lane for Blades fans as the name of Magnet is sung every time the team appear before the home crowd. John Smith's is also synonymous with Yorkshire, and we hope the fans will be very pleased with the latest addition to their match day experience."


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