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Blades supporting worthy organisations

24 November 2017

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At the weekend's fixture with Birmingham City, United are confirming support to two very important organisations - Kick It Out and Stonewall.

United will be highlighting and promoting the good work of both at Saturday's televised encounter.

Since 1993, Kick It Out has worked throughout the football, educational and community sectors to challenge discrimination, celebrate diversity and inclusion, and campaign for positive change. Despite the progress made since then, Kick It Out's reporting statistics show that incidents of discrimination continue to increase and they cannot tackle the issue alone.

That's why the organisation is asking for the help of supporters to report any discriminatory abuse they see or hear - whether that's related to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation - in and around Bramall Lane.

The easiest way to report is to download the Kick It Out app which allows users to confidentially report incidents of discrimination seen or heard at a football match or online. The app, which is available to download for FREE on iPhone or Android, allows users the ability to attach video, photo and audio evidence to complaints to aid investigations into discriminatory abuse and behaviour at matches. Users can also report incidents of football-related discrimination to Kick It Out on social media.

Reporting via the app is confidential, and sits alongside the organisation's well-established methods of reporting, including via email and Freephone. Supporters can contact Kick It Out on 0800 169 9414 or by emailing

Meanwhile, Bramall Lane will proudly display rainbow coloured corner flags in support of Stonewall's Rainbow Laces campaign at the weekend.

In a League first, EFL clubs across the country will unite in their support of LGBT+ inclusivity. The bespoke rainbow coloured corner flags sit at the heart of a wide range of activities that the EFL and its clubs will be undertaking as part of the Rainbow Laces campaign.

In a show of solidarity to support lesbian, gay, bi and trans-gender fans, players and staff across the game the EFL will change its logo to a bespoke rainbow coloured version whilst clubs, including United, have also been provided with material to show support.

The EFL's support for Rainbow Laces forms part of its wider LGBT+ work delivered in conjunction with clubs through its Equality Code Of Practice. This includes delivering activities, setting policies, and advising on recruitment and education at clubs.

Shaun Harvey, EFL chief executive, said: "We are proud to support Stonewall's Rainbow Laces campaign again for this season. Ensuring a safe and welcoming environment for supporters attending EFL matches remains a key priority but the EFL and our clubs are committed to providing a positive experience for all that stretches well beyond the 90 minutes of play.

"The campaign very much complements the ongoing work our clubs are undertaking as part of the EFL Equality Code of Practice. Whilst acknowledging there has been progress made in this area, there is still work to be done. We can never be complacent and that is why the EFL remains committed to supporting campaigns such as this as we continue to promote diversity and inclusivity across all areas of the game."

As part of United's commitment to both organisations, a number of activities are planned, including, the change of corner flags, players and officials warming up in Kick It Out t-shirts, a flag parade and youngsters associated with Sheffield United Community Foundation's social inclusion projects being involved in a guard of honour for the officials and teams.

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