Sheffield United Football Club (SUFC) has today confirmed that it will continue with its travel partnership and has named the well-known Teletext Holidays brand as the official club partner and main shirt sponsor for the 2017/18 EFL Championship season, following their acquisition of Alpharooms.com in late 2016.
Serving upwards of 20 million holiday clients in 25 years, Teletext Holidays - the reputable travel giant - has been reinvigorated in recent years, mirroring newly promoted Sheffield United. Since its move from television screens to an integrated online platform, Teletext has catered to over 850,000 holidaymakers in 2016 alone.
The new Sheffield United home and away shirts are soon to be unveiled this month with Teletext Holidays taking centre stage in the design. Blades fans will be able to purchase the new kit in the SUFC Superstore and online.
"We are delighted to become the official sponsor of Sheffield United. It is a really exciting time for the football club and we're glad to be a part of it. The partnership will help to re-establish awareness of Teletext Holidays as a major online travel brand, capitalising on Sheffield United's large fan base and media power it has as part of the high profile EFL Championship," said Wayne Perks, managing director, Teletext Holidays.
Chris Thorpe, managing director, Alpharooms.com commented; "As a company born and bred in Sheffield, it was an honour to have Alpharooms.com on the front of the SUFC shirts for their successful promotion season from the EFL League One and to now pass the baton to our better known sister company Teletext Holidays."
Paul Reeves, head of commercial, Sheffield United FC added; "We had a successful season with Alpharooms.com and we are delighted that we have been able to continue our journey into the EFL Championship with their sister company Teletext Holidays as our new shirt sponsors. We look forward to working with them to develop the Teletext Holidays brand next season."
To find your next holiday visit www.teletextholidays.co.uk