The Blades are proud to announce a new branding partnership with local business, The Intake Group.
The company, built on steel, have joined forces with the club until the end of the 2017/18 season.
This will see their brand appear on the first-team warm-up and substitution bibs, the bibs of our ball boys and within stadia.
After 20 successful years as a Steel Transport company based out of Sheffield and Scunthorpe, Directors John and Richard Burgin expanded to cover a niche in their market and offer a more comprehensive service to their customers.
They now offer a full circle steel service encompassing:, transport, shot basting, painting, cutting/drilling. along with storage and handling.
Liam Robinson, Commercial Key Account Manager at United, said: "We are delighted to forge this new partnership with the Intake Group. We are extremely proud to have pushed this deal over the line at a very exciting time for the club, both on and off the field.
"We look forward to working with Intake to establish them strongly within our customer base"
Richard Burgin, Managing Director of Intake, said: "As a Yorkshire based company we are passionate about investing locally to grow our brand, and the historic steel base of Sheffield makes this sponsorship an easy decision.
"We are hoping that we can grow our brand alongside the club as it continues to flourish and climb the leagues."
The Intake Group are sponsoring the matchday programme at Saturday's League One clash against Scunthorpe United.