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Club News

Signed Merchandise Policy

2 August 2017

From the beginning of the 2017/18 season, Sheffield United Football Club will no longer accept requests for the signing of any Club or Club related merchandise other than those that are either for one of our agreed charities or via a contractual agreement with Club Sponsors or partners.

This decision is due to an ever-growing demand by fans for signed merchandise which simply cannot be sustained.
We have also seen the value of signed merchandise donated for good causes undermined by the sheer amount of SUFC signed merchandise that is in the public domain.

We will, therefore no longer agree to sign any purchased merchandise from our Superstore or any retail or Commercial sources related to Sheffield United Football Club and those asking will be politely refused in line with this policy.

Supporters are advised that no merchandise should be left at Main Reception at Bramall Lane or brought to The Steelphalt Academy at Shirecliffe for signing.

Any items being signed on all Club premises is at the discretion of Sheffield United FC at all times.

Over the course of a season, Sheffield United Football Club periodically organise 'Meet the Player' events that are structured and allow our supporters to have items signed by the squad and management members present. Please note that the maximum number of items permitted per individual is 3 to ensure that all have a fair opportunity to get items signed.

We would politely request that no fan asks a player for their shirt. All shirts are pre-allocated to the playing squad and such, requests for them to hand over their shirts make it very awkward for players.

A number of opportunities are provided throughout the season for fans to obtain player signed shirts through auctions and raffles.

Player named shirts supplied for all charity and commercially obligated requests will be signed by the player concerned and numbered/ branded accordingly. This shirt will carry an official authenticity certificate stating when the shirt was signed with a verification moniker from either the Club Engagement Officer or the Player Liaison Officer.

If you are wanting anything signed for charitable purposes, then a request needs to be made in writing in line with the Club's 'Charities Policy'.

If an item is wanted for a special occasion a request can be made in writing to info@sufc.co.uk at least a month ahead of the event. A greeting card, team poster or shirt can be purchased with a request for it to be signed by an individual player of their choice. A charge will be made for this to cover the cost of the item, postage and a donation to the Club charity fund for signage.
The cost for items are as follows:

  • Greeting card - £10
  • Team Poster - £15
  • Home/away shirt (depending on availability) - £80

If a shirt is purchased, then it will be accompanied by a certificate of authenticity ensuring that only officially approved items are leaving Sheffield United.

It is appreciated that, from time to time, exceptional circumstances may occur. In such instances the approval for such items must be gained from the Club Engagement Officer John Garrett on john.garrett@sufc.co.uk
Individuals approaching individual members of staff need to be aware that all staff have been advised to politely refuse any request in the first instance and adhere to this Signed Merchandise Policy.

The Policy is part of the Club Charter.


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