Sheffield United have today announced the further major sponsorship deal for the forthcoming season through an extended commercial partnership with BCEGI Construction (UK) Ltd.
BCEGI (Beijing Construction Engineering Group International), based in Manchester are the new sponsors of the John Street Family Stand for 2017/18. The international property and construction company specialises in large strategic development projects and major investments.
With foundations in China, BCEGI is now focused on growing its global presence having recently established its UK headquarter at Manchester Airport, Manchester. Recent major projects have included Airport City, Middlewood Locks and St Michael's in Manchester.
Paul Reeves, Sheffield United's Head of Commercial, said: "This is another new major commercial investment and BCEGI are a global business who are proudly supporting the Football Club in our new venture back into the Championship. This is an extension of their sponsorship from last season and we look forward to working with them to develop their brand in the UK market."