Simon Moore adorns the front cover of United's official matchday programme on Saturday and the smile on his face is certainly not false.
The goalkeeper is loving life as a Blade, helped by the fact that Chris Wilder's side are on a ten-match unbeaten run. Moore, 26, was signed from Cardiff City for an undisclosed fee in August and has played in every game since.
"From a personal point of view, I'm enjoying my football," said Moore. "At Cardiff I learnt a lot but I didn't play so much - now I'm benefitting from playing regularly.
"I wanted a fresh start and when Sheffield United came calling it was a fantastic opportunity and I'm so glad I made the decision to come up here. The lads have a tremendous team spirit and the Gaffer is so ambitious."
He added: "We have strengthen in depth throughout the team, our performances and results over the last ten games have shown what we are about and if we keep doing that it will give us every opportunity of getting where we want to go.
"At the back, the lads in front of me have been brilliant, I couldn't ask for more. Our job is to keep the ball out of the net and the lads, in whichever system we play, are giving everything and putting their bodies on the line. We are still building up a relationship but I'm happy with the progress we are making."