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Blades backing helps charity tackle social isolation

10 November 2016

Age UK Sheffield staff and 12 volunteers braved the cold at Sheffield United's Bramall Lane stadium to raise much-needed funds for the organisation's winter campaign.

They raised more than £400 to support Age UK Sheffield's work in tackling social isolation and loneliness.

The collection got the backing of the Blades midfielder John Fleck, who is the club's playing ambassador for Age UK Sheffield.

Sheffield United Operations Director Dave McCarthy said: "We were delighted to support one of our nominated club charities through the bucket collection before the FA Cup tie against Leyton Orient."

Andy Callard, Business Development Manager with Age UK Sheffield, said: "More than 16,000 older people in Sheffield are lonely, and at Christmas in particular, a time usually spent with family and friends, feelings of loneliness are often much worse. Spending the day alone being something many of us couldn't imagine.

"Through a range of services we're able to be there for thousands of older people in Sheffield when they need it most, but we can't do this without help from the public.

"We're very grateful to Sheffield United for all their support raising the profile of the work we do, John for becoming our ambassador and, of course, to the fans who dug deep to donate in aid of the city's older community."

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