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Club News

Blades again support Kick It Out

17 November 2016

Saturday's fixture against Shrewsbury Town will see us host our dedicated fixture to the work of Kick It Out, football's equality and inclusion organisation.

This is part of our ongoing work in the area of inclusion and anti-discrimination.

Since 1993, Kick It Out has worked throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

Throughout the 2016/17 season, Kick It Out is running an initiative - Call Full Time On Hate - which aims to utilise and engage the collective force of football to tackle discrimination and hate incidents at every level of the game.

The initiative also seeks to highlight the positive messages of inclusion, echoed by the football authorities, clubs, players, managers and supporters' groups.

United are fully behind #CallFullTimeOnHate and in addition to its support in the programme today, the club will be supporting the initiative on social media, as well as through Kick It Out resources inside Bramall Lane.

The players and officials will be warming up in Kick It Out t-shirts and staff and stewards will be wearing Kick It Out badges. We will also be announcing the winners of our Kick It Out poster competition, which will be displayed in the stadium.

Young people from FURD (Football Unites, Racism Divides) will assist with our flag parade and young people from the Sheffield United Community Foundation's social inclusion projects will take part in a penalty shoot-out competition at half-time.

Over the last year, Lord Herman Ouseley, Chair of Kick It Out, has reiterated with all of the football authorities his concerns on behalf of the organisation around rising levels of hate in society and believes support from professional clubs is an important step in tackling the issue.

"Our anti-hate initiative aims to build on existing positive education and awareness-raising projects supported by clubs and their Foundations in their local communities.

"Football is at the forefront of helping its fans, players and young people in their local communities to understand the damaging effects of prejudice and discriminatory abuse."

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