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Blades net Most Improved Family Experience award

23 May 2016

Sheffield United FC picked up a second award at the Football League Family Awards which were held at Wolves Molineux Stadium earlier this month.

In addition to achieving the Football League's Family Excellence Award, United also netted the Most Improved Family Experience gong, which was voted for across all three divisions of the Football League.

The award acknowledged the hardwork the club has put in over the last year to improve the way in which families are welcomed to Bramall Lane and covered areas such as the journey that a new family of fans will take when making initial contact with the club, purchasing tickets and attending a game for the first time.

The official website,, was noted to have improved significantly in that respect, with a new 'Fans Guide' encompassing all the information a supporter needs to when visiting the Lane. The match programme, UTB, also received praise for its informative junior section and quizzes for young supporters to try.

The friendliness and welcoming from club staff, including those based in the Ticket office, Superstore and match stewards was appreciated by the judges, as were the efforts made to welcome young supporters into the Family Stand and the attempts to keep them entertained whilst inside the stadium.

Improvements made during last summer to the Duchy Homes Family Stand were appreciated, including extra TV's that were installed, a backdrop that creates an area for taking photographs, the improvement in the catering (including the sweet shop ), historical Blades graphics along the concourse, the retail unit and the vast improvement in toilet facilities. It was also felt that the injured or non-playing players making an appearance, alongside Captain Blade contributed to a positive family atmosphere.

Finally, the judges noticed a marked improvement in the behaviour amongst fellow supporters in the aforementioned area.

Blades Operations Director Dave McCarthy remarked: "Receiving this award is immensely pleasing for both myself and all the staff at the club who have put so much effort in the last 12 months.

"The club have acted on feedback from supporters and those who have judged us previously and it's good to know our hardwork has been acknowledged.

"We have only just started though and plan further improvements all around the stadium during the close season, as we look to improve the overall fan experience on matchdays at Bramall Lane."

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