The Sheffield branch of a leading breast cancer charity has been presented with a cheque for more than £6,000 following a successful awareness day staged by Sheffield United Football Club.
Breast Cancer Care received the generous donation of £6,376.12 following a successful 'Turn the Lane Pink Day' for the Blades' fixture against Millwall FC at Bramall Lane. A cheque was presented by the Club to Breast Cancer Care representatives ahead of the home fixture against Swindon Town.
Funds and awareness were generated in a range of ways before, during, and after the game against Millwall. The United players wore specially-designed shirts during the game, which had the Breast Cancer Care logo emblazoned upon them. They were auctioned off on eBay following the game.
Special pink t-shirts were worn by both sets of players, as well as match officials, during the warm-up, replicas of which were sold in the Club Superstore. The t-shirts featured the Blades badge and space for writing a loved one's name.
Pink cards were held up by fans during the traditional rendition of the 'Greasy Chip Butty Song' at kick-off; Club directors sported special pink ties courtesy of T.M Lewin in Meadowhall; and pink flags, placards and balloons were placed all around the stadium.
Dave McCarthy, Operations Director at Sheffield United, said: "This donation to Breast Cancer Care is made following a fantastic effort by Sheffield United Football Club, including the Club's board, the players, and the fans.
"We were extremely proud to see - and now recognise - the impact that 'Turn the Lane Pink Day' had, and presenting this cheque to Breast Cancer Care means a lot to the Club.
"Sheffield United is a community-focused Club, and always have the desire to support local charities, making it all the more significant that we could support Breast Cancer Care with this unique event."
Deborah Adams, Community Fundraising Manager for Breast Cancer Care, said: "The support shown by Sheffield United has been absolutely incredible.
"To everyone at the club who got involved, from the players to the staff and the Club's board to the Blade supporters, we are extremely grateful and thrilled with how successful the day was.
"The funds raised from 'Turn the Lane Pink Day' will go towards providing vital care, support and information to anyone affected by breast cancer, every day, from day one."
*Photo caption: Representatives from Breast Cancer Care are presented with a cheque for more than £6,000 by Sheffield United.