Having shown genuine character to stand in front of the media following Tuesday night's loss to Colchester United at Bramall Lane, Billy Sharp wants the Blades to do themselves justice in front of the live Sky Sports cameras at Bradford City on Sunday.
The striker, who has now netted in four consecutive League One games, volunteered to speak to the press in the aftermath of the midweek reversal, despite having missed two penalties, the first of which he scored at the second attempt after U's stopper Jamie Jones was adjudged to have come off his line before the spot-kick was taken.
And Sharp started by shouldering the blame for the defeat, he remarked: "I take full responsibility. We should have won the game - many games, in fact - with my chances, and I hold my hands up and apologise for that.
"We gave ourselves too much to do by going two goals behind at half time but in the dressing room, we rallied and we got back in the game in the second half. The fans were back on our side, and we should have got at least a point."
Tuesday's clash was ultimately settled by a deflected goal for the visitors, after Bury had scored a goal of the season contender four days earlier, but Sharp insists it is very much onwards and upwards starting with the first of two Yorkshire derbies in succession at Bradford on Sunday.
He added: "Last Saturday, we lost to an unbelievable strike and on Tuesday, it was an unlucky couple of bounces and a big deflection that has beaten us. But it's a long season, and we've got a lot of games left to put things right.
"We've looked at the video and reflected on our errors and chances we missed, and discussed how we can do better.
"There is a lot to work on over the next few days because, on Sunday, live on Sky, there'll be no hiding place and it is imperative we produce a performance."