Wearing the new SteelPhalt branded shirts, United's U18s reached the second round of the FA Youth Cup with a penalty shoot-out victory over Yorkshire rivals Bradford City after the match had ended goalless.
Dean Raynor, Commercial Manager, of the company, based at Ickles, Templeborough, Rotherham, said: "It was great to see the lads put in a winning performance wearing the SteelPhalt branded shirts for the first time. We were delighted with the victory."
Academy Manager Nick Cox said: "Let's hope for another long run in the FA Youth Cup. It's a great opportunity for the lads to enjoy a significant cup-tie experience at this stage of their careers. We are delighted for our new sponsors SteelPhalt that our relationship has got off to a winning start."
SteelPhalt is part of the US-based Harsco Group. Employing more than 50 people, It has been developing and manufacturing high performance Asphalt products for the UK roadmaking industry since the 1960s.
It recently signed a three year long six figure naming rights sponsorship which sees the facility become the SteelPhalt Sheffield United FC Academy.
The Blades reached the final of the FA Youth Cup four years ago. In recent years United's youth system has produced a string of players for the first team many of whom have gone onto to achieve success in the Premier League and at international level. They include Phil Jagielka, Kyle Walker, Kyle Naughton, Matt Lowton, Stephen Quinn, Harry Maguire and Michael Tonge. Current first team squad members Louis Reed and George Long have gained international age group honours.
* From left to right United's Head of Commercial Paul Reeves, Nick Cox, SteelPhalt Managing Director Martin Gray and Dean Raynor