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Blades put boot into discrimination in support of Kick it Out

23 November 2015

Sheffield United showed its commitment to inclusion in football by holding its annual designated game to support the anti-discrimination organisation, 'Kick it Out'.


For the fixture against Southend United at Bramall Lane, the Blades held several activities in support of the organisation, which has been campaigning against racism and other forms of discrimination in football for more than 20 years.


The Blades invited young people from the Sheffield United Community Foundation's social inclusion programmes and projects linked to the Blades' partner organisation, Football Unites, Racism Divides (FURD), to the game, before which both teams warmed up in 'Kick it Out' t-shirts. Club staff also wore 'Kick it Out' badges, stickers and wristbands.


The youngsters formed a guard of honour, took part in a flag parade and participated in a penalty shoot-out at half time.


As part of the Club's wider inclusion work, United also demonstrated the Club's support of the Special Olympics, with Blades supporter Les Morgan, who has autism, showing off the silver and bronze medals which he won at the Games this summer to the crowd at half time.


The Special Olympics - which are coming to Sheffield in 2017, with the opening ceremony to be held at Bramall Lane - took place in Los Angeles earlier this year. This year's event brought together over 6,500 athletes from over 165 countries, as well as 30,000 volunteers, 2,000 coaches and 5,000 spectators.


Dave McCarthy, Operations Director at Sheffield United, said: "It was a grey, wet and windy day but that didn't dampen the spirits of those that took part in the event.


"It was fitting that on a day when we were promoting inclusion and anti-discrimination, local people were able to be part of the minute silence in tribute of those who had been affected by the terrible events in Paris.


"For Sheffield United, as a community-based Club, and football as a whole, uniting in the constant fight against racism is crucial. We're seeing the effects nowadays of the awareness raised by events such as this one. I hope positive events like this one continue long into the future."