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Club News

Play-off ale on sale for Blades chosen charity

7 May 2015

One of United's nominated charities has created a special play-off beer for Blades fans to help raise vital funds.


The People's Pale, which has been created by the Heeley Development Trust, will go on sale in the Blades Superstore before tonight's League One play-off semi-final first leg against Swindon Town.


All funds raised from the sale of the light, fruity pale ale - as well as bucket collections - will go towards the development of Heeley People's Park, Sheffield's first and largest community owned and managed public green space.


The 500ml bottles will be sold at £2.80 per bottle and will be available prior to kick-off for tonight's game.


Beverley Nunn, Events and Involvement Organiser at the Heeley Development Trust, said: "We're extremely grateful for the support and sponsorship from Sheffield United this year and we hope that Blades fans enjoy the specially-created ale as they get set for the play-offs.


"It costs upwards of £40,000 just to keep Heeley People's Park alive, so initiatives like this are vital to help us to raise the funds required. We hope Blades fans get behind the People's Pale as we'll be selling over 500 bottles on the night."


Dave McCarthy, Operations Director at Sheffield United, said: "Sheffield United is a community focussed Club, so with Heeley People's Park being community owned and so close to Bramall Lane, it is a cause that the Club are proud to support."


For more information, visit www.heeleypeoplespark.org


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