Jim Phipps, United's co-chairman, believes the appointment of Nigel Adkins as the Club's new first-team manager is a genuine statement of intent to get the Blades back into the Championship and hopefully beyond.
Speaking after unveiling the 50-year-old, who signed a three-year contract, prior to Tuesday's press conference in London, Phipps revealed what made the former Southampton boss the leading candidate.
He remarked: "The first thing we looked for was someone who has overcome the challenge we are facing as a football club. Who has done what we want to do, which is get promoted.
"Nigel has done it three times over. If you compiled a checklist of what we want and need to progress and move forward then I think it's fair to say he ticks every single box."
"Nigel has got a style about him but, even more importantly, there is real substance to him too," Phipps added.
"The fact we've being able to get someone in of his calibre, and that he wanted to join us, says a lot about our football club."
Phipps, who is Prince Abdullah bin Mosaad, United's co-owner's principal advisor, added: "The style of play was also vitally important.
"We wanted to bring someone in who can really enthuse the fans with how they like to go about things. I think it's fair to say that Nigel, who is a very positive and enthusiastic individual, has a proven track record of doing exactly that."