Every time Sheffield United win in their 125th anniversary season - Sheffield Children's Hospital Charity will be better off thanks to a local car dealer.
The family run Winchester Car Sales has vowed that it will donate £125 each time it sells a car in any week this season of Sheffield United winning home or away.
Tajinder Singh and Harminder Bains, directors of the business which is part of a group that includes a commercial and residential property firm, a pharmacy at Totley and the NISA convenience store at Southey Green, hope that by the end of the season the Charity will receive a substantial boost as a result of their efforts.
"Everyone will be a winner," said Tajinder. "As Unitedites we will be delighted to see a victory for the Blades and at the same time the Children's Hospital will benefit.
"The hospital provides a terrific service and we are delighted to help in this way. My son was in the Children's with asthma for a week so I know how important it is to have such a facility on our doorstep."
Tchad Western, Corporate Fundraiser with the Charity, said: "It is fantastic to have the backing of Winchester Cars for the Children's Hospital Charity this season. We are hoping that there will be significant successes on and off the pitch!"
Winchester Car Sales has been on the same site in Herries Road South Hillsborough, since it started selling quality used cars in 1996.
The 125th anniversary of Sheffield United will be celebrated with a high profile, 1,200 sell-out dinner, show and awards event at Ponds Forge International Sports Centre on Saturday 27th September. Winchester Car Sales are one of the headline sponsors of the event.