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Community Foundation join forces to get kids moving

11 September 2014

Sheffield United Community Foundation is partnering Ferrero and the Football League Trust to launch a schools initiative to get local children active and promote healthy lifestyles, as part of the global Kinder + Sport programme.

Our Community Foundation, Ferrero and the Football League Trust are announcing a partnership to deliver a programme to encourage children to take part in physical activity, build awareness of the importance of a healthy diet and adopt an active lifestyle. 30 schools in the local area will be taking part in the initiative meaning approximately 1,800 children will be moved.

The +Sport Move and Learn Project is part of Ferrero's global Kinder+Sport initiative designed to encourage healthy and active lifestyles in children across the world. In the UK, the programme has a national target to move 21,300 children, through 192,000 hours of activity and education across the UK and Ireland.

Over the course of six weeks, children from Year 5 classes (9-10 year olds) will spend nine hours learning about the importance of a healthy diet and lifestyle. Each week the children will take part in a 90 minute session; spending 45 minutes in the classroom covering six different topics related to the body, nutrition, the importance of exercise and information about food groups, in line with the recommendations in the Government's eatwell plate; and then they will spend 45 minutes taking part in a practical session made up of football, handball and dodgeball (two weeks per sport).

United manager Nigel Clough, commented: "I am delighted that this project will provide our Community Foundation with an opportunity to make a difference here in Sheffield. It is very important that our children learn how to lead healthy lifestyles to give them the best possible start in life and create a foundation for their future wellbeing. I wish everyone involved in this worthwhile programme the best of luck."

In addition United skipper and Community Health Ambassador Michael Doyle also took time to lend his support: "I am a huge supporter of the work undertaken by our Community Foundation here in Sheffield. This project will enable the Community team to help young children learn about the importance of a healthy diet and active lifestyle. It will be a fantastic legacy if we can inspire this generation to engage in active and healthy lifestyles now and in their future."

A spokesperson from Ferrero said: "At Ferrero, we believe that active children are more likely to grow into active adults, and so we are passionate about inspiring future generations to embrace physical exercise, and gain a sense of joy from living an active and healthy life. 12 million children across the world have participated in the Kinder + Sport programme, and we're thrilled to be partnering with the Football League Trust to bring the benefits of the programme to the UK.

"Football clubs are at the heart of their communities and have a remarkable ability to reach and engage with people. Therefore, working with football clubs across the countries, we know we can make a real difference in ensuring children understand the importance of adopting a healthy and balanced diet alongside regular physical activity."

Mike Evans, General Manager of the Football League Trust said: "We are delighted to be partnering with Ferrero to deliver the +Sport Move and Learn project to children all over the country. We hope to be able to make a real difference in teaching children the importance of a healthy and balanced diet in an educational and fun format.

"We see it as vitally important that companies such as Ferrero value the health and wellbeing of our future generations. By working with us to create and deliver these programmes Ferrero is helping to ensure that the next generation grow up to be healthy and fit adults."

Aside from Sheffield United Community Foundation other top football clubs taking part include: Watford FC; Blackburn Rovers; Coventry City; Charlton Athletic; Derby County; Middlesbrough FC and Plymouth Argyle.

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