The buzz surrounding Sheffield United's FA Cup campaign has gone global.
This season's exploits in the world's most recognisable club knockout competition has brought the Blades to the attention of the world.
Nigel Clough's side head to Wembley Stadium on Sunday looking to make history and will not only be backed by more than 32,500 Unitedites, but also an international technology, media and telecoms group, who lead the way in Saudi Arabia and the Gulf region - MBUZZ.
The MBUZZ name and logo will feature on the front of United's famous red and white striped shirts for Sunday's semi-final tie with Hull City.
MBUZZ (www.mbuzz.sa) is the leading Saudi technology, media and telecoms group, bringing the latest technologies and services to major multinational mobile operators across the Middle East.
Like the Blades this season, MBUZZ has made a habit of punching above its weight with the big boys - and is delighted with its first association in football. Chairman Mr Nasser Al Sayari said: "We're proud to be able to extend the Saudi connection with Sheffield United," referencing Prince Abdullah Al Saud's co-ownership of the Club.
He added: "Sheffield United's recent resurgence in the league and exciting cup run has not gone unnoticed in Riyadh - where football is the country's number one passion, and English football especially. We hope our involvement will contribute in some way towards the Club's continuing success and its return to former glories."
MBUZZ's involvement in sport extends to Sports Revolution Arabia - a recently formed partnership with the UK's leading sports media owner of the same name. The company is based in Dubai to serve the Arab World, and its Chief Executive Martin Copus said: "The MBUZZ sponsorship is further evidence of the fresh thinking coming out of this part of the world, and the truly global nature of sport at all levels."
United's Managing Director Malachy Brannigan added: "We are delighted to welcome MBUZZ on board at this exciting time for the Club. This association goes to show Sheffield United is reaching out to a global audience and we hope to celebrate with a positive result on Sunday."
Victory in the semi-final will see the Blades become the first team outside the top two divisions to contest the FA Cup final in more than a century.
In addition, in the build-up to Sunday's showdown, the Blades have strengthened links with two existing partners.
The name of leading entertainment specialists Redtooth will adorn the travelling tracksuits of the players and management staff, whilst interactive game experience providers, Shout, who recently gave away a Ducati motorbike at Bramall Lane, have sponsored the warm-up apparel ahead of the 4.07pm kick-off.