Kevin McCabe introduced the Blades new co-owner Prince Abdullah bin Mosaad bin Abdulaziz Al Saud to the media at Bramall Lane this morning (Saturday).
Here are some quotes from the press conference...
Kevin McCabe: "The Prince like myself is a sports fanatic and he is learning fast about our famous club and it's red and white stripes.
"I met the Prince by chance back in January at an informal meeting in London prior to him going to watch Chelsea.
"We spoke at length about sport, football and in particular Sheffield United. I began to explain to the Prince about our proud history and heritage.
"It was a warm meeting and to myself, surprisingly led to further dialogue, which saw me educate the Prince more about the Blades.
"From there we have spent a lot of time with the Prince and his colleagues, both here in the UK and in Saudi Arabia.
"As the meetings progressed we spoke about our expectations and ambitions and our thoughts we shared by the Prince and his people.
"He is a sportsman through and through, football in particular and also the NFL. I am proud to welcome the Prince as our partner and now we can look forward to hopefully a fantastic new chapter in our history.
"This is where English football all began at Bramall Lane and we appreciate our club, now we have to help a big club to become even bigger and more successful.
"In our view the way to make that reality is to become global."
Prince Abdullah bin Mosaad bin Abdulaziz Al Saud: "I am really passionate about sport and in particular I love English football.
"I follow the Premier League and I have always been clear that I want to be a part of the game in England.
"I had aspirations to buy a Championship club and take it to the Premiership that was until I met Kevin (McCabe) in London.
"He talked to me about the Blades and its proud history and after another long discussion I fell in love with the club.
"I am delighted to be part of this great club and now I want to help take it back to where it belongs - the Premier League.
"Hopefully we will be successful and in time become established in the top flight of English football.
"I am genuinely excited to here and can't wait for this afternoon's match at Rotherham.
"This is a fantastic opportunity for me and we hope this will be an exciting new era at Bramall Lane.
"This club has large number of loyal fans and I just felt this was the right place at the right time."