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More than a sponsor

18 December 2013

United's relationship with NouriSH Me Now is continuing to thrive at the Redtooth Academy.


The company manufactures fresh, ready-made diary-based recovery drinks was founded by Lynwen Harrison and Rachel Smith.


Lynwen, a GB Triathlete and Rachel, a product developer for Marks and Spencer, had been friends for a number of years before they embarked on this quest to produce a great taste recovery drink made from only natural ingredients.


Originally the focus was to produce a drink that would aid Lynwen's hectic training schedule to qualify for the World Championships in Budapest in 2010. However, in March 2011 NouriSH Me Now was born and the company now supplies the Blades with 500 bottles a week which is consumed by the first-team and U18s at Shirecliffe.


Academy Manager Nick Cox believes the Sheffield-based company are more than just a sponsor, remarking:


"NouriSH Me Now is a very appropriate and respected sponsor. Being able to provide our young players with a drink that tastes good, comes in a variety of flavours, is made from natural products and will aid recovery whilst helping maximise performance is fantastic.


"We have over 100 boys in the Academy, some of which will train up to 15 hours a week whilst living a hectic lifestyle.


"It is important that they are well educated about how to hydrate correctly in order to train and play at their full potential and our work with NouriSH Me Now is certainly helping."


The partnership between the two organisations now runs deeper than just a sponsorship agreement.


Cox continues "There is great synergy between the two organisations - both are proud of their local roots and share a passion for the development of people and striving for the pursuit of excellence in a way that demonstrates honesty, integrity and respect."


Lynwen commented: "As the partnership grows it is hoped it will become about more than just the product alone but also a sharing of ideas and knowledge around elite performance.


"Due to our local and national links with academics who work in nutrition we have a bank of expertise to offer teams and individuals who use NouriSH Me Now.


The Academy has already benefitted from the sharing of best practice. NouriSH Me Now introduced the Academy to Steve Judge, a GB Paratriathlete, who shared his inspirational story with the U18s earlier in the season. Judge has become an inspiration and role model to many of the young scholars.
To find out more about NouriSH Me Now go to their website www.nourishmenow.co.uk


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