Danny Wilson says the unbeaten start to the season is not the talk of the Bramall Lane dressing room.
The Gaffer is unperturbed that the media continue to mention United's 14-match unbeaten run in League One this season but his team is not getting carried away by all the hype.
Wilson commented: "There's very little mentioned in the dressing room. Obviously, the lads are happy that we are doing well but the media are making more of this unbeaten start than we are.
"Of course, we are happy, it breeds confidence but the lads just get on with it.
"I am braced for a bump, every week I am, so it won't come as a surprise, but equally so I know we can keep this run going.
"I am conscious these runs come to an end but sometimes they don't and hopefully it doesn't come to an end quickly."