188BET, the leading online gaming company, has reached an agreement to become the official betting partner of Sheffield United Football Club, it was announced today.

Just two weeks after Everton became its sixth partnered Premier League club, 188BET has now secured its first agreement with a Championship side.

With official relationships already in place with Chelsea, Aston Villa, Liverpool, Everton, Bolton and Wigan Athletic, the addition of the Blades to the 188BET portfolio also marks its first step into Yorkshire.

The agreement, which comes into effect immediately and will run for three years, will see 188BET, the world's leading in-play betting specialist, and Sheffield United work on projects to benefit fans and worthy causes alike. Supporters will notice one immediate change; with 188BET branding present on the Bramall Lane stand.

188BET CEO Andy Scott commented: "I'm delighted to have secured a partnership with another prestigious club like Sheffield United. This agreement shows we are not just focusing on the Premier League and the addition of another club steeped in tradition and history is a great move for 188BET.

"We are looking forward to working with Sheffield United and its passionate supporters on a variety of exciting projects."

Sheffield United Chief Executive Trevor Birch said: "This is a very important strategic partnership for Sheffield United and its family of clubs, Chengdu Blades, Ferencváros and the Central Coast Mariners. We are delighted to have 188BET join our list of global partners which include The Malta Tourism Authority, GAC Logistics and Molson Coors.

"We have a business model that gives our partners the opportunity to reach a global audience that expands across Europe, Australasia and Asia. The alliance with 188BET is a further demonstration that Sheffield United's position in football is helping the club attract world class brands with an international prominence."